Clear commercial answers before the proposal stage.
Search the questions that usually create confusion around scope, platform spend, tracking, ownership, performance alignment and model changes.
Start with the commercial distinction, then go deeper only where needed.
Standard and Growth Partnership use the same systems discipline, but the second model adds stronger readiness, attribution and reconciliation requirements.
Most healthcare organizations and clearly scoped growth programs.
Readiness-qualified organizations with clean tracking and operating capacity.
Defined scope funded by the client.
A mix of fixed commercial scope and agreed performance alignment, where approved.
Strongly recommended and designed into the scope.
Required for commercial verification and governance.
Can improve progressively during delivery.
Must be sufficiently mature before approval.
Normally paid directly to platforms by the client.
Normally paid directly to platforms by the client unless the agreement explicitly states otherwise.
Find the rule, definition or commercial principle you need.
The signed proposal and agreement remain the source of truth for a specific engagement.
Default engagement path
You fund the agreed scope. MDS designs, builds and operates the growth system with clear deliverables, ownership, reporting and change control.
Open StandardSelective, readiness-gated
A performance-aligned structure for a limited number of organizations where tracking, operational readiness and governance are strong enough to support shared commercial alignment.
Open PartnershipFour definitions that prevent most model confusion.
These are principles, not substitutes for the definitions written into an individual agreement.
The specific systems, modules, markets, deliverables, owners and exclusions MDS is contracted to provide.
Third-party advertising or software costs paid to external platforms, normally separate from MDS service fees unless stated otherwise.
The agreed method for connecting inquiries, bookings or other outcomes to defined sources and data systems.
A commercial mechanic tied to written measurement definitions. It is not an outcome guarantee.
Final scope, third-party costs, platform spend, asset rights, timelines and any performance-aligned mechanics belong in the written proposal or agreement. Nothing on these pages is a guarantee or a substitute for the signed commercial terms.