Pricing & engagement architecture

Choose the commercial model that matches how you want to grow.

MDS works through clear, governed engagement models. The right structure depends on scope, operational readiness, tracking maturity, timeline and how much commercial alignment makes sense for both sides.

No hidden model logicScope before priceNo outcome guaranteesClient-owned accounts
Two engagement paths

Same systems discipline. Different commercial architecture.

Most organizations should start with Standard. Growth Partnership is a selective structure for situations where measurement and operating readiness can support deeper alignment.

Default engagement path

Standard Model

You fund the agreed scope. MDS designs, builds and operates the growth system with clear deliverables, ownership, reporting and change control.

Clear scope and responsibilities
Transparent platform and media ownership
Modular system delivery
Healthcare-safe approvals and claims discipline
Explore model
Selective, readiness-gated

Growth Partnership Model

A performance-aligned structure for a limited number of organizations where tracking, operational readiness and governance are strong enough to support shared commercial alignment.

Capacity: Enough appointment and service capacity to absorb additional demand.
Reception: Reliable call, WhatsApp, booking and follow-up operations or readiness to improve them.
Offer clarity: Clear service lines, commercial rules and patient journey.
Data transparency: Access to agreed booking and attribution data.
Explore model
Decision rail

Choose the model by operating reality, not by the most exciting label.

Commercial structure should follow the maturity of the system. These five questions make the decision more objective.

Model-fit signal

Test commercial readiness before choosing a model.

This is a guidance tool, not an eligibility decision. Select the statements that are already true today.

Current signal
Standard is the cleaner starting point

Standard allows MDS to build the system, measurement and operating baseline without forcing performance-aligned commercial rules too early.

Model comparison

What actually changes between Standard and Growth Partnership.

The Growth System methodology remains connected. The major differences are readiness, tracking, commercial mechanics and governance depth.

Decision pointStandardGrowth Partnership
Best fit

Most healthcare organizations and clearly scoped growth programs.

Readiness-qualified organizations with clean tracking and operating capacity.

Commercial structure

Defined scope funded by the client.

A mix of fixed commercial scope and agreed performance alignment, where approved.

Tracking requirement

Strongly recommended and designed into the scope.

Required for commercial verification and governance.

Operational readiness

Can improve progressively during delivery.

Must be sufficiently mature before approval.

Media spend

Normally paid directly to platforms by the client.

Normally paid directly to platforms by the client unless the agreement explicitly states otherwise.

Success review

Roadmap, delivery and agreed performance KPIs.

Same performance view plus the specific verified definitions used for commercial alignment.

Governance

Project governance, approvals, reporting and change control.

Enhanced attribution, verification, reconciliation and responsibility rules.

Scope architecture

What shapes the investment before any number is proposed.

MDS does not force every healthcare organization into the same package. Scope is built from the operating system required.

Growth System and modules requiredscope factor 01
Number of brands, locations or service linesscope factor 02
Markets, languages and localization depthscope factor 03
Technology and integration requirementsscope factor 04
Creative and production intensityscope factor 05
Media operations and reporting complexityscope factor 06
Governance, compliance and approval requirementsscope factor 07
Commercial architecture

Price follows the operating model. It should not define it.

We first identify the system, markets, modules, integrations, governance and measurement required. The commercial proposal then reflects that real delivery architecture instead of hiding complexity behind a generic package.

System scopeMarketsIntegrationsProductionGovernanceMeasurement
Governance baseline

The commercial model is only useful when ownership stays clear.

Regardless of model, the work should have explicit scope, owners, data boundaries, commercial rules and measurement definitions.

Defined scope
Named owners
Data boundaries
Commercial rules
Measurement
Pricing FAQ

The questions that should be answered before you sign anything.

These answers explain the model at a high level. The signed proposal and agreement remain the source of truth for your specific engagement.

Still comparing?

Use the Growth Map before requesting scope.

It gives the commercial conversation context: segment, stage, priorities and likely system architecture.

Build your Growth Map Open full Models FAQ
Commercial note

Final scope, third-party costs, platform spend, asset rights, timelines and any performance-aligned mechanics belong in the written proposal or agreement. Nothing on these pages is a guarantee or a substitute for the signed commercial terms.

Discuss your model