Partner Categories
Choose the partnership track that matches what you deliver - and how you work.
Partner categories are how MDS organizes ecosystem collaborators by capability so we can route reviews, governance, and co-delivery responsibly. Categories are not certification, accreditation, or medical endorsement.
How to choose your category
Match by capability
what you actually implement or deliver.
Match by touchpoint
where you connect into the patient journey (web, voice, messaging, operations, data).
Validate against standards
privacy, security, governance, and delivery readiness.
Note: Many partners fit more than one category. In the application, choose a primary category and (optionally) a secondary category.
Categories we work with
These categories help us route evaluation and governance. Your scope may span multiple areas - we will confirm fit during review.
Healthcare CRM & patient journey automation
pipelines, lead-to-visit workflows, segmentation, consent-first follow-up, reporting.
web forms, WhatsApp/SMS/email, call center handoff, scheduling integrations.
consent logging, auditability, healthcare-safe templates (no PHI by default).
Voice, telephony, and call quality systems
IVR, routing, call tracking (privacy-aware), QA scoring, recordings governance.
reception, contact center, missed-call recovery, appointment confirmations.
clear consent model, retention rules, access controls, no hidden recording.
Patient experience, messaging, and reviews
patient messaging, feedback loops, review generation, service recovery playbooks.
post-visit journeys, reminders, satisfaction, referral readiness.
opt-in messaging, moderation controls, brand-safe templates.
Compliance, quality, and governance support
SOPs, audit preparation, privacy reviews, policies, quality systems enablement.
internal operations, data governance, staff enablement, vendor controls.
clear methodology, documentation discipline, healthcare familiarity.
Training and enablement (front desk, sales, service)
call scripts, reception training, conversion SOPs, coaching, QA programs.
reception and call teams, WhatsApp response, follow-up quality, handover to clinicians.
measurable frameworks, coaching cadence, privacy-safe roleplay (no PHI).
Analytics, measurement, and BI
dashboards, attribution modeling (privacy-aware), funnel measurement, experimentation design.
website analytics, CRM reporting, call center KPIs, operations metrics.
event taxonomy alignment, data minimization, documentation.
Integrations and engineering (APIs, middleware)
integrations between CRM, voice, messaging, scheduling, and internal systems.
data flows, authentication, webhooks, ETL, system reliability.
secure architecture, least-privilege access, change control.
Content and production (healthcare-safe)
educational content, production workflows, localization, governance-led publishing.
SEO/GEO, patient education journeys, brand assets, multimedia content.
medical-risk awareness, approvals workflow, claims discipline.
What we look for in every category
Healthcare context
understands patient trust, consent, and service sensitivity.
Security + privacy posture
DPA readiness, access controls, least-privilege, audit logs where relevant.
Operational readiness
clear SOPs, QA processes, and delivery accountability.
Documentation
implementation notes, handover assets, and support pathways.
Governance alignment
willing to follow standards for data handling, co-marketing, and change management.
How category selection changes the review
Your selected category routes your application to the right owner and sets the evaluation checklist (technical, operational, and compliance). We may request a short discovery call to confirm scope and governance before moving forward.
Category routing
primary owner assigned based on capability.
Standards check
privacy, security, and claims review.
Fit validation
references, delivery model, and capacity.
Next step
pilot (optional) or listing + co-delivery plan.
FAQ
Ready to apply under the right category?
Apply to Partner and select your primary category. We will confirm fit, governance, and next steps based on your scope.