Premium storytelling built as an engine: a narrative framework, cinematic production, content cutdowns, and distribution across the right channels—so your brand feels trusted before the first call.
Healthcare-only. Ethics-first. Built for measurable lift (no guarantees).
The Cinematic Growth System is MDS's productized storytelling and distribution system for healthcare brands. It turns your brand story into a structured content library—films, cutdowns, ads, and platform-native assets—deployed with governance, measurement, and optimization.
Narrative clarity → trust before the first touch
Cinematic production → premium perception and authority
Content atomization → consistent weekly assets from one shoot
Distribution strategy → reach the right patients and decision-makers
Compliance workflow → patient-safe, claims-safe storytelling
Measurement loop → creative decisions based on performance signals
measured via brand lift surveys + sentiment
% watching beyond 3 seconds + completion rate
click-through from video to conversion page
media efficiency + CRM attribution
on-page conversions after video touchpoint
reviews + shares + word-of-mouth indicators
Disclaimer: Performance depends on offer, market, distribution budget, approvals, and operational readiness. No guaranteed results or virality.
In healthcare, patients choose trust. We build trust with structure—so every film has a job, not just aesthetics.
what patients can expect (clarity, not hype)
Clear service description, outcomes language, what to expect from first call to aftercare
evidence—process, expertise, facility, outcomes language (claims-safe)
Credentials, certifications, process transparency, facility tour, expertise markers
what it feels like to be cared for (human + operational)
Patient journey, staff interactions, comfort and care details, operational excellence
the simplest next step (call/WhatsApp/form)
Clear CTA, booking flow, contact options, response time expectations
This is not 'one video'. It's a repeatable system that produces a library and deploys it with discipline.
story framework, messaging, scripts, claims-safe language rules
Dependencies: Brand positioning + target segments
story framework, messaging, scripts, claims-safe language rules
Influencer/KOL collaboration (ethics-first) and UGC casting
ethical influencer programs with full governance
Patient consent & releases required for identifiable footage
Medical responsibility: no medical advice, no exaggerated claims, no misleading before/after
Jurisdiction checks: ad rules vary by region; copy reviewed before publishing
Influencer governance: contracts, disclosure, medical-safe scripts, approvals workflow
Promise: Premium storytelling without reputational risk—built for healthcare standards.
Claims, consent, jurisdiction checks
Final approval before distribution
Deploy to approved channels
narrative, scripts, shot list, casting, approvals plan
filming days scheduled by scope and locations
edit, color, sound, subtitles (EN/AR), cutdown library
distribution, creative testing, landing page alignment
refresh hooks, new cutdowns, channel-specific iteration
Mandatory disclaimer: Timelines vary by scope, approvals, and logistics. No guaranteed performance or virality.
Narrative deck + scripts (claims-safe language rules)
Brand film (30–90s) OR service-line story (30–60s) OR facility experience film
Cutdown library (9:16 + 1:1 + 16:9): hooks, testimonials-style (if approved), process, team, facility
Thumbnails/covers + caption system + on-screen text pack
EN + AR subtitles (and Arabic typesetting where needed)
Distribution kit: recommended channels, targeting hypotheses, testing plan
Influencer/KOL packages (casting + contracts + compliance workflow)
YouTube channel series package + monetization readiness support
Photography day + clinic/hospital asset library
| Deliverable | Format | Resolution | Aspect Ratio |
|---|---|---|---|
| Hero Film | MP4/MOV | 1080p / 4K | 16:9 |
| Reels/Shorts | MP4 | 1080p | 9:16 |
| Social Square | MP4 | 1080p | 1:1 |
| YouTube/Web | MP4 | 1080p / 4K | 16:9 |
| Thumbnails | JPG/PNG | 1920x1080 | 16:9 |
Your biggest leak is missed calls and slow response
→ AI Reception SystemYou need a full engine across brand + funnels + visibility
→ AI Growth EngineYou are launching from zero
→ Launch SystemYou fund production + distribution scope; MDS delivers strategy, production management, assets, and optimization.
Usage rights note: Final terms defined in contract (territory, duration, formats).
Proof gallery tiles (placeholders for showreel, scripts, storyboards, process assets)
Showreel thumbnail
Script sample
Storyboard sample
Cutdown grid
Hook testing board
Dashboard snapshot (redacted)
Client type
Multi-specialty Hospital
Region
Gulf Region
Goal
Brand trust + medical tourism visibility
Assets produced
1 hero film + 24 cutdowns + distribution kit
Distribution scope
YouTube, Meta, TikTok, LinkedIn (EN/AR)
Outcome ranges (claims-safe)
Video VTR improvement, CTR lift observed
*If client approvals are pending, process proof assets are displayed instead of naming clients.
Get a tailored plan that connects story, production, distribution, and measurable outcomes—built for healthcare standards.
Healthcare-only. Ethical, compliant, outcome-led. No hype, no guarantees—just systems.